Latest Works

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Why Sustainable Scalability?

I see daily discussions regarding scalable business models.  A reoccurring point I see when the discussion of scalable business comes up is the immediacy of growth. I understand that growth is necessary, but there is one issue that seems to be missing from the scalability conversation – sustainability.  It is important to remember that unadulterated…

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The Brand Equity Formula

It has been an interesting occurrence of late that many smaller business and entrepreneurial clients and colleagues have asked me what it means to develop a brand and brand equity in today’s shifting technological and online social world.

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Failure is an option

I fail everyday. I fail to keep my cool and composure. I fail to stop and see the big picture. I fail to stop failing. I’ve heard it said “failure is not an option,” “failure is for the weak,” “only the strong succeed,” etc. 

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Your Non-Profit IS a Business

We have worked with numerous non-profits over the years.  One issue we see that the majority have in common is that they don’t operate like a business. Many times, the founders of the non-profit are what we call ‘technicians,’ folks with a fantastic skill set in a particular field; but, are not always business savvy.…

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Knowledge, don’t be afraid to share it

When looking to expand your business in a local market, your company’s knowledge is one of your brand’s best weapons.

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