Are you maximizing your business card "real estate"?
If you have a business card that is white on the back, you are not doing your business any favors!
Here are some suggestions for items to place on the back of your business card to maximize that additional "real estate":
1. A list of your services or products.
2. A unique fact about your company.
3. An online redeemable coupon for your product(s) or service(s) (we will have a discussion topic on coupons and marketing collateral tracking soon).
4. A "Service Guarantee." Customers likes to know that there is a guarantee with their purchase.
5. A general business tidbit or factoid for the industry your business is in.
6. Your ethics policy or mission statement.
7. A preemptive "Thank You" for referrals. IE: We would like to thank you in advance for any referrals you might send our way. Please know that your referrals are important to us and we will treat them like family!
Be creative, you have a whole 3.5" X 2" area to promote your business message. Don't let this prime business card "real estate" go to waste!