Video
Are you ready to put your business in the spotlight? We thought so! Let Xpleo Media create a successful and rewarding video for your business.
What do you get with the Xpleo Media Business Video Profile? Let's take a look:
1. Two minute professional HD quality web video. You heard that right, we will bring out our professional video equipment and conduct a three hour interview style video shoot* at your office**.
2. Not only do we conduct a professional video shoot, we provide two hours of post production for your video, add music, add lower thirds and add your business contact information so your customers have plenty of great information about you and your company.
3. We will supply you with an Adobe Flash version of your video or use on your new website. We will even go a step further and place your web video on YouTube. With the Flash file, you will be able to add your new web video to your Facebook page.
*Video will be edited into a two minute video for your website.
**Office location must be within 30 minutes driving distance from downtown Scottsdale.
So, you may be asking yourself "WHY DO I NEED A VIDEO?" Let's take a look at some recent video survey data:
On February 5, 2010, comScore, Inc., a leader in measuring the digital world, released December 2009 data from the comScore Video Metrix service, showing that nearly 178 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in December, with 33.2 billion videos viewed during the month.
Google Sites continued to rank as the top U.S. video property in December, delivering 13.2 billion videos, with YouTube.com accounting for nearly 99 percent of all videos viewed at the property.
1. 86.5 percent of the total U.S. Internet audience viewed online video.
2. The average online video viewer watched 12.2 hours of video.
3. 134.4 million viewers watched more than 13 billion videos on YouTube.com (97.1 videos per viewer).
4. 44.9 million viewers watched 423.3 million videos on MySpace Sites (9.4 videos per viewer).
5. The average Hulu viewer watched 22.9 videos, totaling 2.2 hours of videos per viewer. The duration of the average online video was 4.1 minutes.
Here are some additional reasons to use on-line video for your business!
1. Speedy On-Demand Accessibility: With easily accessible, low cost, high speed internet connections available throughout the US and with the impressive growth of portable internet ready devices (Ipods, laptops, cell phones, Ipads, etc.); access to on-line video content is growing daily.
2. Video Is Powerful: From January 2008 to January 2009, comscore surveys show that the number of on-line shoppers who watched on-line product videos BEFORE buying a product grew 40%. The benefits of videos include; lower numbers of abandoned shopping carts, lower return rates and higher sales.
3. It's All Social: Video is a vital piece of the social media equation. Used correctly, video can be a powerful social media tool in gathering advocates, customer acquisition and training. Video can be placed on affiliate websites, social networking sites and video-sharing websites.
4. Let Them Know Who You Are: On-line video can create greater awareness than the written word. Video "campaigns" should create a sense of you business model, the products/services you offer and your goals. On-line video is interactive, measurable and costs less per impression than any form of print media.
5. Uploading Is FREE!: One fantastic thing about uploading on-line video is that it is FREE! Pretty much any person can upload any video, anytime, for free. With a tightening economy, on-line video is the most cost effective way to reach customers.
6. It's Just Not For Kids Anymore: There is a common misconception that on-line video viewers are the high school and college kids. That would be WRONG! According to a nationwide survey by Burst Media, online users between the ages of 35 to 44, and 45 to 54, are just as likely to search and view online video content as on-line users ages 18 - 24.
7. Qualified Leads: Potential customers are more apt to watch an interesting video about your product or service versus reading a long and possibly boring text document. Since video can convey tone and emotion in ways that written text cannot, on-line video can stimulate your potential customers to learn more about your product or service before they buy. With the information your customer gathers from your on-line video, your ability to sell becomes easier.
8. It's All About Results!...SEO results that is!: Video is 53 TIMES more likely than text content to rank within the top of search engine results. This is why embedding video on YouTube is important!
9. No Need For The FCC: Unlike traditional commercial advertising on TV, you do not need to meet the FCC rules with on-line video. However; you will want to produce a clean, visually pleasing video about your product or service (again, your video will be the "face" of your company). With on-line video, you can produce as much, or as little, content as you see necessary.
10. By The Numbers: Let's look at some numbers (from Google Analytics) that indicate the effectiveness of on-line video:
Bounce Rate (people who go to the homepage and leave without taking any other action):
Text = 87%
Video = 59%
Average Time On Site:
Text = 42 seconds
Video = 5 minutes and 50 seconds
Browser Used:
Text = 76% Internet Explorer, 20% Firefox, 4% Safari
Video = 43% Internet Explorer, 53% Firefox, 4% Safari
Operating System:
Text = 92% Windows, 5% Mac, 3% Other (Linux, iPhone, etc.)
Video = 79% Windows, 20% Mac, 1% Other (Linux, iPhone, etc.)
Internet Connection Speed:
Text = 70% DSL or above, 24% Unknown, 6% dial-up
Video = 78% DSL or above, 21% Unknown, 1% dial-up
We hope this information was helpful and we look forward to creating a professional video for your business. To get started today, please call Ryan at 602.694.1093. Call today! Price only good through April 15, 2010.
