Clarity without focus leaks energy. Once clarity exists, the next challenge isn’t knowing what matters. It’s protecting it. This is where most execution breaks down. Opportunities show up. Requests pile in. Good ideas compete for attention. And instead of choosing deliberately, focus erodes through small, reasonable “yeses.” Focus isn’t about
Most execution problems aren’t effort problems. They’re direction problems. We stay busy because “doing something” feels productive. But movement or action without clarity just creates undue exhaustion – and eventually frustration. I’ve seen this in every stage of business: early growth plateaus reinvention phases like the one Xpleo is in
Why I Start Here – and Why Xpleo Does Too If execution is the point, then revenue has to come first. Not branding. Not internal cleanup. Not another planning session disguised as progress. Revenue is the clearest signal in a business. It tells you whether your positioning is working, your
I’m not doing this because it’s trendy. I’m doing it because it’s necessary. Most people don’t have a knowledge problem. They have an execution problem. We save the most important work for “later,” and then spend our mornings reacting – to email, direct communications, clients, fires, and noise. By noon,
As I’ve been diving deeper into Andy Frisella’s (1st Phorm International Founder) Operator Standard app and the Power List (five critical daily tasks), I’ve come to the realization that verticalization is a strength that transcends just marketing. Many business owners think that verticalization only exists in marketing. It doesn’t. It
There’s a hard truth most people don’t like to sit with: We are not products of our intentions. We are products of the consequences of our decisions. Decisions themselves are easy. Consequences are not. Most people obsess over making decisions – fast ones, emotional ones, reactive ones – without slowing
Toward the end of every year, we see the same ritual play out. CEOs pull reports. Revenue gets reviewed. Expenses get scrutinized. Growth targets get set. On paper, many businesses look strong. But in one recent strategy engagement I worked on, something interesting happened early in the process. Before we
It’s been a while since my last post or article. I’ve been head down repositioning Xpleo as a business consulting firm and working with a handful of clients helping them prepare for scalability in 2026. This morning I got to thinking about my big takeaway from 2025 and it hit
Learn Fast or Get Punched in the Nose Last night at Krav Maga, I relearned a lesson I keep bumping into in business. Pad work rotation. Ten seconds per partner. No breaks. No grace. My next striker jogs up with a grin and intent in his eyes. Southpaw.I’m orthodox. If
A lot of business owners say they want to “build a brand.” What they usually mean is visibility. More reach.More impressions.More awareness. But visibility isn’t brand equity.And attention doesn’t compound if trust isn’t underneath it. What most businesses are actually missing isn’t better marketing—it’s a foundation strong enough to support